BigCo Dallas Market Study


Q3. Have you used a BigCo product in the past week?


  Total
Sex
Age
Male
Female
  
Male

Fe-
male

   18-
29

30-
39

40-
49

50-
64

   18-
34

35-
44

45-
64

18-
34

35-
44

45-
64

            Base 616 269 347 113 215 196 92 99 92 78 125 131 91
Yes 46% 49% 44% 47% 53% 45% 35% 49% 49% 49% 46% 47% 38%
No 48  48  48  47  43  49  58  49  48  47  46  47  52 
Don't Know 10 

  Total
County
Home Type
   Dal-
las

Den-
ton

Tar-
rant

Col-
lin

All
Othr

   Apt.
Rent

Apt.
Own

House
Rent

House
Own

            Base 616 270 52 182 55 57 218 145 110 143
Yes 46% 50% 44% 43% 49% 40% 47% 48% 49% 42%
No 48  45  50  52  47  46  48  48  46  49 
Don't Know 14 


Prepared by Research for You

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